Business Insider Deutschland recently published an interview with our Director, Christian Dustmann, who shared an optimistic perspective on the future potential of Germany’s automotive industry amid global competition. In the article “Trotz Krise: Für deutsche Autoindustrie gebe es ‘gute Gründe für Optimismus’, meint dieser Ökonom” (Eng.: Despite the crisis: there are “good reasons for optimism” for the German car industry, says this economist’), Professor Dustmann outlines strategic actions that could help German automakers maintain a leading role in the electric vehicle (EV) market.
Professor Dustmann emphasizes the value of a highly skilled workforce as a key advantage for Germany, strengthened by the country’s robust dual vocational training system. He notes that, despite China’s lead in the EV sector and the increasing competition from the U.S., Germany has significant opportunities to advance if it prioritizes initiatives such as bolstering partnerships and industry and expanding investments in battery technology and digital integration.
The article also highlights Dustmann’s view that German automakers can tap into considerable growth potential outside China, particularly in the rapidly expanding EV markets of Europe and the United States. Establishing a solid foothold in these regions, he suggests, could allow German manufacturers to overcome current challenges and secure a competitive position.
For the full article in German, please visit Business Insider Deutschland here.
